In the past couple of years we have all experienced the rise in demand for organic foods. At the grocery store, every shelf in every aisle seems to have an organic offering for our favorite foods. From frozen burritos to chocolate milk, I know I am constantly having the internal argument that 50¢ more is totally worth the extra healthy goodness that organic provides.
There is no argument that organic products contain more nutrients than their counterparts, but are we getting our full money's worth of organic product in that box? Well it depends. I learned last week in Nutrition class that even though there are certain USDA standards a company must meet until they can label their product "organic," there are different levels of organic.
Surprising, right? You thought organic meant organic right? Well so did I, so I took a little field trip to Whole Foods to do some investigative journalism. Let's start off at the top and work our way down:
100% Organic
These products are rare to come by and it took me quite a while to actually find one in Whole Foods, but I finally came across this 100% Raw Organic Honey. These products must only contain organic ingredients, with the exception of water and salt.
Organic
Only 95% of the ingredients in a product labeled as "Organic" must be organically produced.
Made with Organic...
Now it starts to get a little tricky. Take a look at the box and notice that it says, "Made with Organic Grains." Now if I were to pass this in the grocery store and I saw the term organic, I wouldn't think twice about it. I mean organic means organic right? Well not really, a product like this is only required to have 70% of their ingredients be organic.
All Natural
What about food labeled as "All Natural?" That means it is better than organic foods, right? I don't know about you, but when I hear the term "All Natural," I think of chickens grazing on the country side and bushes of berries found on accident during a nature hike.
Well you see that isn't exactly true. The truth of the matter is that it is very expensive to meet the USDA qualifications and call your product organic. To save a couple of $$$, some suit in a boardroom coined the term "All Natural" and slapped it on the label. Now I am not saying these products aren't "healthy," I mean this cereal is clearly better for you than Fruity Pebbles (Not nearly as tasty), but it is good to be aware and know the difference. To sum it up, there are no regulations when it comes to All Natural products and any company is allowed to use it.
Touché Corporate America, I'm starting to catch on. Between cost, availability and now marketing, I am finding it harder and harder to actually eat healthy. A good way that you can ensure you are buying a truly organic product is to look for this symbol on the label. This shows that the product contains at least 95% organic content.